AWARENESS: A MOVEMENT BEYOND FASHION

Founded by Mariana and Pedro, Awareness is a bold Portuguese streetwear brand that emerged from a vision in the summer of 2023 and launched in January 2024. But Awareness isn’t just another brand—it’s a movement. Driven by a creative, forward-thinking perspective, the brand aims to inspire individuals to feel, think, and question what truly matters. It’s about creating experiences that go beyond the surface, making people rethink their approach to life. Awareness isn’t simply about clothing—it’s a mindset. It’s a community of restless souls ready to see the world in a new, more conscious way. Every collection is designed with purpose, offering more than just style—it’s about igniting a deeper connection.

 

A NAME WITH PURPOSE

The name Awareness wasn’t chosen at random—it has a deeper meaning, one that embodies the brand’s core values. From the beginning, it represented more than just a label. It’s a philosophy that Mariana and Pedro live by. It’s in their heads, their hearts, their hands, and in every action they take. Consciousness runs deep within them, starting in the mind and spreading into every decision, every step they make. They’re asking the hard questions—the ones that others might avoid: Do you think before you move, or do you move because you already know? This brand challenges the status quo, pushing boundaries, and redefining the rules of engagement.

 

REDEFINING RULES AND EMBRACING CHANGE

At Awareness, the goal is not to follow the rules—it’s to redefine them. Change begins with awareness. It’s the force that drives transformation, that leads the journey, and that brings balance to the chaos. This isn’t just about external appearances; it’s about the internal process of growth, evolution, and enlightenment. And you, the wearer, are the catalyst for that change. You are the one who defines what it means to “know yourself,” and that’s a journey we celebrate—a journey of constant self-discovery and awareness. With every collection, we challenge you to move beyond your comfort zone, to explore the depths of your own consciousness.

Awareness is a bold Portuguese streetwear brand

SUPPORTING THE MOVEMENT WITH TRAVELING TEA

What makes Awareness even more powerful is the support we receive from Travel inti Their partnership helps us extend our reach, allowing us to connect with like-minded individuals across the globe. With their backing, we can push boundaries, break norms, and bring our message of self-awareness and personal growth to more people. Together, we are amplifying the movement and expanding the conversation, one step at a time.

WITH PURPOSE,
Mariana & Pedro